Burger King x David Blaine Tour

Art Direction - Concept + Design, Brand Activation, Copywriting

What do Burger King and Magicians have in common? Skeptics.

Pitch Video

How I imagine Burger King can spark buzz around reminding their fans that there is nothing artificial about them. The magic is in the flame.

Burger King® is bringing a new kind of magic to streets with a national tour in partnership with world-renowned magician, David Blaine. The experience will travel through six cities, Los Angeles, New York City, Atlanta, Chicago, Orlando and Seattle, delivering an unforgettable mix of illusion, flame-grilled flavor, and authenticity.

OOH

Social Media

Event Elements

Burger King Experience Feedback Kiosk

Event Selfie Station

"One Has To Go" Interactive Burger King Menu Poll

Fans lucky enough to catch the shows can expect illusions that spill directly into their hands, limited-edition swag, and the kind of Instagrammable moments marketers dream of. For everyone else, the campaign will unfold across TikTok, Instagram Reels, and live-streamed street performances.

Website

Earned Media

In an era where audiences crave experiences more than ads, Burger King is serving up a collaboration that turns marketing into a spectacle. Magic fans get their minds blown, burger fans get their taste buds satisfied, and everyone walks away asking, "Wait... how did they do that?"