Burger King x David Blaine Tour

Brand Activation, Copywriting

What do Burger King and Magicians have in common? Skeptics.

Pitch Video

Burger King® is bringing a new kind of magic to streets with a national tour in partnership with world-renowned magician, David Blaine. The experience will travel through six cities, Los Angeles, New York City, Atlanta, Chicago, Orlando and Seattle, delivering an unforgettable mix of illusion, flame-grilled flavor, and authenticity.

OOH

Social Media

Event Elements

Fans lucky enough to catch the shows can expect illusions that spill directly into their hands, limited-edition swag, and the kind of Instagrammable moments marketers dream of. For everyone else, the campaign will unfold across TikTok, Instagram Reels, and live-streamed street performances.

Website

Earned Media

In an era where audiences crave experiences more than ads, Burger King is serving up a collaboration that turns marketing into a spectacle. Magic fans get their minds blown, burger fans get their taste buds satisfied, and everyone walks away asking, "Wait... how did they do that?"