Alter Flo

Art Direction - Concept + Design, Copywriting

What better way to show sibling rivalry than having Janice, Flo’s sister, pose as Flo to prove just how easy identity theft is?

The Federal Trade Commission (FTC) reported $5.9 billion in losses due to fraud in 2021, and the most common type of fraud was identity theft.

Although identity theft protection can’t prevent identity theft, Progressive IDnotify® can alert you to threats early on and help you recover from a breach. 

Storyboard :30s

Progressive IDnotify® provides 24/7 Identity Theft Protection and credit monitoring, sending you real-time email and text alerts as soon as it finds unusual activity in your name. 

Experiential Activation

Flo and Flo’s doppelganger (who will act like she is Janice acting like Flo) roam the streets of New York City. 

Flo’s doppelganger interacts with people in the street, asking if they know who she is; have they heard of Progressive; did they know that they can bundle home and auto insurance with Progressive; what’s their favorite color; and other random questions and interactions. 

Flo follows the doppelganger at a safe distance and mimic everything the doppelganger does and does it to the same people the doppelganger interacted with. 

The people Flo doppelganger interacted with will feel confused, because they just interacted with Flo, or so they thought. 

Flo acts like she doesn’t know she has a doppelganger (someone pretending to be her/identity thief ) roaming the streets of New York City impersonating her. 

Flo then educates them on the statistics, horror, and damage of identity theft and pitches the features and benefits of having Progressive ID Protection by IDnotify®. After her pitch, she always end with “If you wait until you need it, it’s already too late”.