Feed the Feed

Art Direction - Concept + Design, Copywriting

Amazon Fresh wanted to be top-of-mind to foodie creatives, but are foodie creatives top-of-mind to Amazon Fresh?

Tight deadlines are a b**ch. And when you add perfectionism to the mix, brain cells fry overtime and hiccups are bound to happen. 

Social

Forgot an ingredient? Don’t forget the stove too. Your content can’t be fire if your kitchen is on fire. Have it delivered.

Video Script & Storyboard :15-30s

With this campaign we will get foodie creators who are burnt out juggling the multiple moving parts of creating content to see Amazon Fresh as their go-to grocery/ingredient delivery service when time is tight, by letting them know that Amazon Fresh offers convenience through online shopping, and speedy 2-hour delivery, saving them time and alleviating hassle. 

OOH

I created the Amazon Fresh brown paper bag, placed it in the background of the stock image I chose for this ad and adjusted its appearance to blend with its environment.