Verizon — Best Seat in the House

Strategy, Art Direction, Concept, Design

Objective/Challenge: People treat the bathroom as their private sanctuary for shower concerts and endless scrolling, but weak tech signal gets in the way.

Insight: Bathrooms are naturally Wi-Fi dead zones because dense ceramic tile, metal-backed mirrors, and copper plumbing act as metallic shields, and high humidity absorbs radio frequencies.

Approach/Solution: Verizon partnered with Apartment Therapy to reframe bathrooms from a room with the weakest signal to a private concert/event hall.

Execution: Upgraded consumers bathrooms with high bandwidth WiFi, TVs, soundbars, and exclusive branded loungewear.

Metrics & Impact: Expanded Verizon beyond the living room, successfully driving brand engagement, and positioned Verizon as the go to brand that turn’s the dead zone into the best seat in the house.