Creative Strategist. Art Director. Multi-Hyphenate

Other Things

Kill Your Darlings

Creative Strategist. Art Director. Multi-Hyphenate

Other Things

Kill Your Darlings

Dr. Scholl's

Shawna Fitzpatrick is a strategy loving advertising creative in Richmond, VA

Speculative advertisement for Dr. Scholl's foot care equipment and tools with a fingernail clipper vacuumed in a black condom wrapper on a black background that reads from supporting your arches to arching her back. Dr. Scholl's After Dark.

Speculative mockup of Dr. Scholl's foot scraper, toenail clipper, and cuticle nipper that reads Dr. Scholl's on the handle. Also a brown glass jar that reads Dr. Scholl's heavy heel balm, ultra-hydrating, 2.5 ox (70g).

Alt Text: Speculative billboard advertisement for Dr. Scholl's foot care equipment and tools with a fingernail clipper vacuumed in a black condom wrapper on a black background that reads from supporting your arches to arching her back. Dr. Scholl's

Alt Text: Speculative taxi top billboard advertisement for Dr. Scholl's foot care equipment and tools with a foot heel file vacuumed in a black condom wrapper on a black background that reads from relieving pressure to applying pressure. Dr. Scholl'

Alt Text: Speculative advertisement for Dr. Scholl's foot care equipment and tools with male and female underwear resting over the back of a couch, that reads from stabilizing your stride to perfecting your stroke. Dr. Scholl's After Dark.

Alt Text: Speculative advertisement for Dr. Scholl's foot care equipment and tools with male and female clothing trailed on the floor leading to a dimly lit room, that reads from correcting your posture to changing her position. Dr. Scholl's After D

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