DoorDash

Delivery Door Hanger

INSIGHT: Customers enjoy the convenience of DoorDash but not the inconvenience of incompetent DoorDash delivery drivers.

PROBLEM: Sometimes building layouts are confusing; delivery instructions are hard to understand; or there is a language barrier between the customer and delivery driver.

STRATEGY: Have a way for the location of the customer easier to find for the delivery driver.

IDEA: Hang DoorDash door hangers with the order name on the door to increase successful delivery of customer items.

KEY ACTION: Provide a DoorDash Door Hanging with each DoorDash order for the next time the customer orders from DoorDash, the customer can place their door hanger on their door handle for easier delivery and visual verification

EXECUTION: Create something useful for the brand: Door hanger

Disciplines: Design

DoorDash, Inc. is an American company operating online food ordering and food delivery, founded in 2013. It enables fast ordering and delivery for restaurants across the customer local area.

THE BRIEF

GET DoorDash customers

WHO enjoy the convenience of DoorDash but not the inconvenience of incompetent DoorDash delivery drivers

TO experience less stress about getting their order delivered to them

BY providing the customer with a delivery door hanger for their next DoorDash order to increase accurate delivery and visual verification.