Burger King

More like Flopper

EXECUTION: TV spot will recognize how Burger King lost it’s touch of the savory taste of the Whopper, but now it’s back.

Disciplines: Advertising, Consumer Television, :30, Single

Since they first opened in 1954, two things has always been true:

1. They want to give people the very best flame-grilled burgers.

2. They want people to Have It Your Way®.

Burger King Corporation is an American multinational chain of hamburger fast food restaurants. Challenged with finding a new winning Whopper idea, I designed a 30-second commercial to challenge the Burger King Corporation to have the Whopper taste like how it did in the 90’s.

TV commercial - 30s

THE BRIEF

GET Burger King executives

WHO oversees the food manufacturing department and ingredient supply chain of the company

TO make the Whopper taste ‘King’ again like how it did in the 90’s

BY stop cutting corners and cut the crap. The customer can taste the difference and it taste nasty.