Art Director. Creative Strategist. Multi-Hyphenate
Art Director. Creative Strategist. Multi-Hyphenate
Join us
Episode 1: MoonPie’s Cosmic Mission
Episode 2: The Bright Side of SunChips
Art Direction, Concept, Design, Copywriting
The Ask
Create a unique Outta’ This World campaign and corresponding content for MoonPie’s visual-first social platforms.
Insight
As a small brand with a tiny share of voice, MoonPie gets easily overlooked in the crowed baked goods aisle.
Idea
Create a tongue-in-cheek, playful mockumentary-style “outer space cult community recruitment indoctrination” short-form video series showing MoonPie recruiting various outer space brands, challenging them to prove their cosmic loyalty.
