In response to Spirit Airlines’ abrupt shutdown, leaving passengers scrambling and customer service lines abandoned, these jetBlue ads center on the emotional pivot of a failed trip, subverting the classic "Wish You Were Here" postcard, by replacing that iconic sentiment with a frantic, handwritten "Wish We Were Home!"; and telling its customers pointblank that they will not abandon them.
Highlighting the moment a vacation transforms from a dream getaway into a logistical nightmare, jetBlue position themselves as a reliable airline.