Amplify the Silence
Outdoor, Video, Collateral, Print, Radio, Experiential
In developing the tactics I was inspired by one core idea that is thread throughout the collection of movies, American Sign Language. I was tasked to develop an integrated campaign for this movie, and to create a multi-platform narrative that merges the fictional world with reality, that would engage audiences through an immersive brand experience and participate in the story.
OOH
Pop-up Silent Escape Room
This pop-up silent escape room in NYC is an intense horror escape room for fans of the blockbuster movie. Ten players will race the clock to help each other solve clues and puzzles related to the extraterrestrial creatures themed movie. The players will try their best to make it out of this five room, three floor escape room in time without making a sound as these creature’s hunt players one by one, and attack any source of noise. Players may experience darkness, fog, loud sounds, flashing lights, and moments of extreme dread.
Microsite
Radio
I created a radio ad to promote the release of A Quiet Place: Day One movie and bring awareness to noise pollution. Noise pollution is an invisible danger. Noise pollution can cause health problems for people, wildlife, both on land and in the sea. The goal was to get others to be more sensible of their surroundings and practice noise pollution elimination.
